THE HEALTH BUSINESS OPTIMIZER
Optimize Your Business for Time Freedom,
Scalability, and CEO-Level Leadership
Health Business Optimizer (HBO) is an ongoing advanced implementation membership for healthcare entrepreneurs who want to install the systems, infrastructure, and leadership required to scale a sustainable health business.
“Since joining Mindshare 18 months ago, we have refined our message and customer journey, doubled our sales, and added $340K of revenue to our webinar sales process.”
~ Dr. Jordan Robertson ND, The Confident Clinician
What does it mean to optimize your business?
The Health Business Optimizer surrounds you and your team with a powerful group of experts who are laser-focused on guiding, supporting, and equipping you with the know-how to build that foundation.
This is what it takes to consistently build profitable multiple revenue streams that can help you become or expand a 7-figure business with a solid structure, incorporating best practices and systems, giving you the ability to take time off and know your business still runs.
“My Marketing team is completing my new supplement line website, our funnel and automations, as well as SEO with a solid execution plan to maximize quickly. I feel like I’ve got the right team and the right processes to
really have this take off.”
~ Dr. Betty Murray
THIS IS FOR YOU IF:
You want to shift from working IN your business
to ON your business
You have an offer that is working and you want
to get it consistently selling
You are looking to grow and support your team
What if you could optimize your income streams and systematize your health business so you are truly ready to scale?
Unlike other programs that promise quick fixes and hand you a library of D-I-Y videos and confusion, the Health Business Optimizer is a mentored program, rooted in implementable strategies and proven practices. It prioritizes a strong business foundation with enough flexibility to allow shifts where and when needed to allow growth, and provides the guidance and live support to create lasting expansion when you’re ready to scale.
“The program helped me get 6 figures back on overpayment of taxes, helped me not make mistakes by giving away proprietary material without a contract, and helped me grow my mailing list to 50K which has converted to well over six figures just from emailing my community!”
~ Dr. Diane Mueller
Mentorship & Coaching Support
Private Three-Year Vision Session
to define your
long-term strategy
and direction
Quarterly 90-Day Planning Sessions
to align your execution with your growth goals
Monthly 1:1 mentor check-ins
for accountability, guidance, and troubleshooting
Weekly group Q&A coaching calls
to receive expert support and feedback
Direct access to experienced mentors
who have built and scaled successful health businesses
“Did some review of business since joining the program. I’ve decreased my
clinic hours by 50% but almost maintained the same revenue!”
~ Dr. Yvonne Karney
Quarterly Immersion Labs and Integration Sessions:
These workshops will dive deep on concepts and implement each tool or strategy, with a mentored challenge to explore and optimize results that will take you to the next level - and the next, and the next!
Each Quarterly lab will include the tools you need to implement what’s being taught including:
SOP’s to help you and your team execute the training
How to hire the right people to implement the strategies you are learning (with ad copy and hiring advice)
Templates and Copy to make the new process easy to implement and execute
Challenges to help you see the new system in action
Time with our mentors in the ISB Hot Seats to answer any questions you may have
Content Pillars & Training Framework
1. Systems & Operations
Install operational infrastructure so your business runs efficiently without constant manual oversight.
SOP creation and documentation
Metrics dashboards and business tracking
Funnel automation and workflow optimization
CRM systems and tech stack optimization
2. Systems & Operations
Build and lead the right team so your business can grow beyond your personal capacity.
Hiring and onboarding team members
Training VAs, OBMs, and leadership roles
Leadership development and CEO mindset
Delegation systems and accountability structures
3. Marketing & Visibility
Expand your audience, authority, and visibility to create consistent inbound demand.
Platform development (podcasts, speaking, YouTube, social media)
Visibility strategies and thought leadership
Website optimization
Authority-building marketing strategies
4. Funnels & Client Growth
Optimize your entire client acquisition and enrollment system.
Lead magnet creation and optimization
Opt-in pages and nurture sequences
Discovery call systems and enrollment optimization
Sales process refinement and follow-up automation
5. Programs & Scaling
Turn your expertise into scalable offers that increase impact and revenue without increasing workload.
Group programs and scalable delivery models
Membership continuation program development
Offer ecosystem design
Partnerships, affiliates, and expansion strategies
Customer journey expansion
Designing and implementing multiple revenue streams
1. Systems & Operations
2. Systems & Operations
Install operational infrastructure so your business runs efficiently without constant manual oversight.
SOP creation and documentation
Metrics dashboards and business tracking
Funnel automation and workflow optimization
CRM systems and tech stack optimization
Build and lead the right team so your business can grow beyond your personal capacity.
Hiring and onboarding team members
Training VAs, OBMs, and leadership roles
Leadership development and CEO mindset
Delegation systems and accountability structures
3. Marketing & Visibility
4. Funnels & Client Growth
Expand your audience, authority, and visibility to create consistent inbound demand.
Platform development (podcasts, speaking, YouTube, social media)
Visibility strategies and thought leadership
Website optimization
Authority-building marketing strategies
Optimize your entire client acquisition and enrollment system.
Lead magnet creation and optimization
Opt-in pages and nurture sequences
Discovery call systems and enrollment optimization
Sales process refinement and follow-up automation
5. CEO Strategy & Safeguards
6. Programs & Scaling
Develop the strategic, financial, and legal foundation required for sustainable growth.
Long-term vision and business planning
Financial strategy and profit optimization
Legal structures and asset protection
CEO-level decision-making and leadership
Turn your expertise into scalable offers that increase impact and revenue without increasing workload.
Group programs and scalable delivery models
Membership continuation program development
Offer ecosystem design
Partnerships, affiliates, and expansion strategies
Customer journey expansion
Designing and implementing multiple revenue streams
“My practice looked busy, and it looked like I had this thriving business, but I still was not profitable, and I felt like it was this dirty secret that I didn't want anyone to know. If you are struggling with your practice, you don't need more CME courses. You need to surround yourself with other people who have been where you are, who have overcome the obstacles, and who can help you fast track you to the dream practice that you've always hoped for. If I can do it, anybody can do it.”
~ Dr. Yvonne Karney
Tools, Systems, and Implementation
Access to the full HBO Academy training library
Proven SOP templates, dashboards, and operational frameworks
Funnel, sales, and marketing implementation resources
Custom GPT tools to accelerate execution and decision-making
Complimentary 6-month access to Funnel Pro RX, a HIPAA-compliant all-in-one marketing and automation platform for healthcare practitioners
Implementation blueprints for scaling offers and operations
Community & Network
Access to the HBGC private community of growth-focused practitioners
Opportunities for collaboration, referrals, and partnerships
Peer support from business owners at similar and more advanced stages
outcome & transformation
THROUGH ONGOING MENTORSHIP & IMPLEMENTATION, members typically achieve:
A fully systematized and optimized business infrastructure
Consistent client acquisition through optimized funnels
A trained team supporting daily operations
Scalable offers that increase revenue without increasing workload
CEO-level clarity, control, and long-term strategic direction
“Working with HBGC Mentor Victoria to refine our landing page was an absolute game-changer for my business. Before her support, our landing page was converting, but nowhere near its potential. After implementing the changes she recommended, our conversion rates more than doubled, and that shift has led to a consistent and significant five-figure increase in monthly revenue. The impact hasn’t been just a short-term spike - it’s been sustainable growth month after month.”
~ Deidre Bloomquist
Systematize your processes so you can step out of the draining roles in your business and others can take over in their zones of genius.
Spend more time living your life and doing the BIG things you have dreamt of achieving.
Let us empower and support your team with the tools, tech and expert know-how they need to help you achieve a strong foundation for your ongoing optimization.
“I finally have a stable, happy team that is firing on all cylinders. I've had a big year of adding 2 NP's, 3 health coaches, a Chief of Clinical Operations… and I'm actually getting out of the day to day of running my clinic and transitioning from Doer to Leader.”
~ Amber Ratcliffe