SUPER EARLY BIRD TICKETS ON SALE NOW!
FREE, Live Online and Interactive
MARCH 20–22 • 11AM - 5PM CST DAILY
BUILD AUTHORITY, Create visibility
& convert your expertise into predictable income
This 3-day FREE interactive online conference gives you the practical training, strategy and tools to succeed, no theory, no fluff, no guessing.
Instant confirmation + access details delivered after you register.
What You'll Walk Away With
A Personal Brand That Makes You Stand Out in the Crowd
Clarify your message and define the edge that sets you apart in a noisy market.
A System That Brings the Right People to You
Stop chasing every platform and build consistent discoverability that aligns with your strengths and top-tier audience.
A Revenue Model That Converts Your Expertise into Income
Create scalable offers and enrollment systems that work, without pushy sales tactics or burnout.
Plus live coaching moments, breakout collaboration sessions,
and implementation guidance so you leave with real momentum —
not just notes.
“Big thank you for motivating me to attend the HBGConference this weekend. You all knocked my socks off. I left feeling inspired … not overwhelmed… yet motivated!” ~ Dr. Trupti Gokani, MD
Hey, it’s
JJ Virgin.
IIf you’re a health professional and it feels harder to stand out, attract clients, and grow… you’re right.
We’re in a trust recession.
Your ideal clients are overwhelmed by noise, by conflicting advice, and by AI-generated content that all sounds the same.
And now AI is deciding who gets found and who gets buried. There is no coasting anymore.
You either expand your visibility and authority or slowly disappear. That is why we created the free Health Business Growth Conference.
Our annual online event designed to help you get known, get found, and get paid. (No travel. No hotel. 100% live AND free.)
Over 3 focused days, you’ll stop competing… and start leading.
GET KNOWN
Clarify your message & define your contrarian edge so you stand out in a crowded market.
GET FOUND
Create a visibility engine that brings the right people to you,
consistently.
GET paid
Design scalable offers & enrollment systems that turn your expertise into revenue.
Plus live coaching, strategic collaboration partners,
and implementation support—so you leave with momentum, not just notes.
“So many great favorites for day 1 I loved the lunch breakout. So great to meet so many virtually. And Day 2 of the Health Business Growth Conference has been pure fire energy. Speaker Content, Break out rooms, attendees zoom chat, networking, being around like-minded people have been some of my favorites.”
~ Laura Cole Gonzalez
At the 2026 Health Business Growth Conference,
you’ll build 3 assets that make you unstoppable:
A personal brand that makes you a category of one
A visibility system that helps the right people find you
A revenue model that allows you to get paid for your expertise at scale
This is not a theory. This is actionable implementation.
We Are in a Trust Recession
Patients and clients are overwhelmed.
There are 300+ AI tools.
The algorithm changes every day.
Here’s what hasn’t changed:
People buy from people they trust.
And faceless companies are losing.
If you don’t build a trusted authority brand now, AI will flatten (and replace) you.
You have two choices.
Expand. Or contract.
There is no staying still.
“Grateful! Honestly just what I needed. Thanks for all the hard work to put together such a great conference.” ~ Lori Esarey
Here’s just SOME of what you’ll walk away with:
Content That Drives Trust, Conversion & Compounding Growth
Why unclear content pillars quietly increase CAC and suppress conversion
The difference between posting random topics and owning strategic territory
How to define content pillars that strengthen positioning and build trust
A simple 3-question filter to eliminate authority-diluting content
The most common mistakes founders make when choosing what to talk about
How content pillars directly impact conversion, retention, and pricing power
You’ll Walk Away With:
Clarity on what you should talk about
Confidence on what you should stop talking about
A framework to train the market to see you as the authority in your category
Learn What You Need to Dominate AI Search Results
Stop being the best-kept secret in your niche
Make the algorithm work for you, not against you
Design offers that convert trust into real revenue
Build authority your competitors can’t replicate
Discover How to Productize Your Services: Turning Your Expertise into Courses, Group Programs, Subscriptions, Memberships and Digital Products
Explore how to leverage clients' pain points and wins into content for programs and memberships.
Discover to use content programs & memberships to increase your reach, income and outcomes!
Learn what systems / AI to incorporate to start populating programs from your clinical practice.
Explore Email: The Silent Profit Lever That Makes You Irreplaceable
You don’t get paid if your emails don’t get seen.
A big list can actually be a revenue liability.
What AI rewards (engagement, not volume)!
Sometimes the fastest way to increase revenue is to remove subscribers.
Healthy lists get paid. Inflamed lists don’t.
Get The 9 Word Email Fix: Stop Writing Emails Nobody Responds To or Reads
Why the 9-word email works (the psychology: micro-commitment, low friction, easy CTA)
Get the 3 best 9-word email templates for practitioners!
How to personalize this (without writing a new email every time) + simple segmentation!
Master the follow-up flow: How to ethically turn replies into booked calls, consults, or conversions
Using Your Founder Story to Build Instant Trust: “StorySelling” From Origin to Authority
In a trust recession, people don’t trust credentials; they trust connection.
In the age of AI, your lived experience is your competitive advantage.
The mistake most practitioners make? They lead with credentials instead of conviction
People don’t bond to credentials. They bond to transformation.
AI can replicate information, but it cannot replicate lived experience
How vulnerability creates connection and conviction creates authority. You need both.
• The ultimate reframe: You are not selling services. You are inviting people into a belief system that was forged through your lived experience. That is irreplaceable.
“One thing I LOVE about this conference is the constant discussion of generating multiple revenue streams!! It's really inspired me to discover a way to further monetize what I do… so that in 10 years I can achieve my financial goals for myself and my family!” ~ Dr. Meg Breining, ND
The 3-Day Framework
DAY 1 — Stop blending in. Define your edge.
Discover what actually builds authority in today’s trust economy and clarify your contrarian belief, sharpen your positioning, and craft a personal brand that makes you a category of one.
DAY 2 — Make the algorithm work for you (not against you!).
Stop chasing every platform and build a focused visibility engine aligned with modern AI search and your ideal audience, so the right people consistently find you.
DAY 3 — Build scalable offers that convert, without burnout.
Design scalable offers, nurture systems, and enrollment paths that convert trust into clients—without feeling pushy or fake and turn authority into predictable revenue.
WHO IS THIS FOR?
Thought leaders who want leverage instead of burnout
Practitioners who refuse to be replaced by AI
Clinic owners ready to scale beyond 1:1
Health practitioners who are exceptional but wish for more visibility
Functional, integrative, and holistic practitioners
Practitioners launching online courses, memberships, or digital offers
Health coaches building or refining their signature program
Practitioners transitioning from brick-and-mortar to hybrid or online models
Authors, speakers, and emerging thought leaders in health
This once-a-year event is designed for healthcare professionals who are serious about building authority, visibility, and scalable income in a rapidly changing market.
This isn’t theory. It’s execution.
It’s what’s working right now.
You will learn directly from mentors actively building, launching, selling, and scaling in today’s AI-driven marketplace.
This isn’t passive. It’s positioning.
You’ll get coaching moments, connection opportunities, and implementation prompts—so you leave with a plan, not just notes.
This isn’t a lonely grind. It’s networking and collaboration, at the highest level.
This is a strategic trust transfer, because growth happens faster together.
Build high-level collaboration relationships that accelerate trust, visibility, and revenue.
Meet Your Hosts
JJ
Virgin
Founder
Health Business
Growth Collective
Tim
Organ
CEO
Health Business
Growth Collective
Dr. Heather Paulson
Business Coach and Mentor
Health Business
Growth Collective
Your HBGC 2026 Lineup
"Productizing Your Services” - Turning Expertise into Courses, Group Programs, Subscriptions, Memberships, Digital Products
What you'll learn:
How to leverage your clients' pain points and wins into content that builds out programs and memberships and amplifies for impact.
How to offer your lead magnets, programs and memberships within your business to increase your reach and the LTV of your clients.
What systems / AI can you incorporate into your business today to start populating your programs from your clinical practice.
Presented by:
Melanie Sutherland
Brick & Mortar & Clinical Leadership
Dr. Elisa Song, MD
Founder of Healthy Kids Happy Kids
The Silent Profit Lever Between You and Getting Paid
What you'll learn:
You don’t get paid if your emails don’t get seen.
A big list can actually be a revenue liability.
AI rewards engagement, not volume.
Sometimes the fastest way to increase revenue is to remove subscribers.
Healthy lists get paid. Inflamed lists don’t.
Presented by:
Sara Lingenfelter
Operations & Hiring
The 9 Word Email Fix: Stop Writing Emails Nobody Responds To or Reads
What you'll learn:
Why the 9-word email works (the psychology: micro-commitment, low friction, conversational CTA)
Where it fits in your funnel (exactly when to send it: post-webinar, post-lead magnet, “stalled” leads, no-shows, warm list)
The 3 best 9-word email templates for practitioners (booked-out version, reactivation version, and “soft invite” version)
How to personalize it without writing a new email every time (simple segmentation + 2-word swaps that boost replies)
What happens after they reply (the follow-up flow: how to turn replies into booked calls, consults, or conversions—ethically)
Presented by:
Dr. Heather Paulson
Strategy, Retreats & Courses
The critical missing step in your customer journey: how to establish and maintain trust and authority.
What you'll learn:
Where trust is built in your customer journey
How to establish trust and authority through a nurture sequence
How to intentionally guide leads toward your next offer
How to leverage your content for higher sales
Presented by:
Alex Dunks
Online Marketing Strategy
“StorySelling” From Origin to Authority…Using Your Founder Story to Build Instant Trust
What you'll learn:
The mistake most practitioners make? They lead with credentials instead of conviction - people don’t bond to credentials. They bond to the moment something shifted.
Your résumé does not build trust. Your transformation or powerful case studies do.
In a trust recession, people don’t trust credentials; they trust connection. What do you now believe that others don’t?
AI can replicate information, but it cannot replicate lived experience
Vulnerability creates connection. Conviction creates authority. You need both.
In the age of AI, your lived experience is your competitive advantage.
The ultimate reframe: You are not selling services. You are inviting people into a belief system that was forged through your lived experience. That is irreplaceable.
Presented by:
Mary Agnes Antonopoulos
Branding & Copywriting
Stop Trying to Go Viral - Start Trying to Convert
What you'll learn:
The vanity metrics trap: why reach and views don’t equal revenue
The difference between attention content and authority content
Why health professionals over-educate and under-invite
Designing content that triggers action, not just applause
Turning engagement into conversations and conversations into clients
Presented by:
Nat Kringoudis
Social Media
The YouTube Strategy That Turns Health Practitioners Into Sought-After Experts (Without the Social Media Burnout)
What you'll learn:
Why your ideal clients are already searching YouTube for solutions (and how to make sure they find YOU)
The counterintuitive strategy that makes YouTube work for health practitioners specifically
Real results from practitioners just like you who’ve gone from invisible to in-demand
The Strategy (What They Don’t Know):
The Right Content Strategy (Not What You Think)
The Conversion System (Turn Viewers Into Clients)
The Consistency Framework (Without Burnout)
Presented by:
Ileka Falette
Sales & YouTube
Choosing Content Pillars That Drive Trust, Conversion, and Compounding Growth
What you'll learn:
Why unclear content pillars quietly increase CAC and suppress conversion
The difference between posting topics vs. owning strategic territory
How to define content pillars that reinforce positioning and trust
The 3-question filter to eliminate optional content that dilutes authority
The most common mistakes founders make when choosing what to talk about
How your content pillars directly impact conversion, retention, and pricing power
Presented by:
Ben Clark
E-Commerce & Tech Expert
The 3 Action Steps You Need to
Dominate AI Search Results
What you'll learn:
On-site SEO: Fan-out queries (how to expand coverage around what people + AI are searching)
Off-site SEO: Brand consistency + clear differentiation (so you’re the obvious choice)
Technical SEO: Structured data (help search engines and AI understand your content)
Real-world highlights of what's working for others
Presented by:
Jessica Pantermuehl
Online Courses & AI
Victoria Lafont
SEO & AI
Day 1: Get Known - Stop being the best-kept secret.
Shift from “expert” to TRUSTED AUTHORITY!
Define your contrarian belief so you stand out in crowded markets
Craft a personal brand that builds trust, not just attention
Turn your founder story into a strategic trust-building asset
Create content pillars that attract the right audience
Build collaboration relationships that accelerate authority
Day 2: Get Found (No more guessing where to show up)! Turn your story into TRUST and use AI-era Visibility Strategies (AEO)
A simplified AI Search strategy (SEO + AEO)
A visibility plan across platforms that fits your personality
Functional Funnel that connects brand to revenue
A speaking + interview strategy to multiply reach
A book or guide strategy as your ultimate lead generator
Day 3: Get Paid - We don’t let you become a broke celebrity. Package your expertise into scalable offers.
Memberships, group programs, digital courses, intensives
Convert leads with scripts and enrollment systems that feel aligned and authentic.
Discover the 18-month sales cycle and how to leverage your list
Email nurture systems that convert
Consultation & enrollment systems that don’t feel icky
Getting known without getting paid is … exhausting.
This isn't theory.
You’ll learn from mentors who are actively doing the work—teaching what’s working right now.
This isn't passive.
You’ll get coaching moments, connection opportunities, and implementation prompts—so you leave with a plan, not just notes.
This isn't a lonely grind.
You’ll meet peers and potential partners so you grow faster through collaboration and trust transfer.
Hear What People Are Saying About The
Health Business Growth Conference
Plus: Coaching, Collaboration & Prizes
Expect mentor support, collaboration connections, laser coaching segments, and giveaways throughout the event.
(Prizes require live attendance.)
SAVE YOUR SEAT (FREE)
$0 • Live Online • March 20–22
3 days of live training
Mentor connection + breakouts
Coaching moments + implementation prompts
Collaboration matchmaking
Live prizes + giveaways
Instant confirmation + access details delivered after you register.
*Our 10x Guarantee
Attend the entire Health
Business Growth Conference,
including the bonus workshops. Network, learn, play, recharge, be inspired and get coached by the industry’s most respected strategic advisors.
IF YOU DON’T FEEL THIS WAS WORTH 10X THE PRICE,
tell us, and we’ll refund your entire fee, no questions asked.
We take 100% of the risk. You keep the conference materials and relationships you’ll form while attending. There’s nothing to lose, only new relationships and a more enjoyable, more profitable business to gain.
Read below to hear what just a few of our delighted members have to
say about Mindshare Events.
More Reasons To Attend The
Health Business Growth Conference
FAQ
Frequently Asked Questions
When is the conference?
It’s a free live online event,
March 20–22 - 11am - 5pm CST
Is this really free?
Yes, free to register.
Is this for beginners or established practitioners?
Both. Whether you're refining your positioning, optimizing your systems, or scaling into leveraged offers, you’ll leave with a clear next step based on where you are now.
How is this different from other business events?
This isn’t theory. You’ll learn directly from mentors actively building and scaling in today’s AI-driven marketplace. It’s live, interactive, and focused on implementation — not just inspiration.
How should I prepare?
Show up EARLY, ready to take notes and participate. You’ll receive prompts and implementation guidance throughout the event to help you build your next 90-day growth plan.
Will there be networking or collaboration?
Yes — expect mentor connection + breakouts and collaboration matchmaking, plus connection opportunities throughout.
Are there prizes or giveaways?
Yes — there are live prizes + giveaways, and prizes require live attendance.
What happens after the conference?
You’ll have clear next steps based on your stage of business, whether that’s refining your brand,
optimizing your systems, or scaling your offers.
“Inspired and motivated as always after all JJ Virgin amazing events!
Thank you JJ!! 💜Loved reconnecting, new connections and Lauren Powers on lead gen/social media - going to revive LinkedIn!” ~ Trudy Scott
The next three years will determine
who leads in the health space.
If you are ready to:
Stop being overlooked
Stop undercharging
Stop guessing
Stop waiting
Join us.
Get Known.
Get Found.
Get Paid.
NOTE: This Site is for healthcare professionals only, and is not intended to provide diagnosis, treatment or medical advice. This is not a business opportunity. No income opportunity is being presented in this web-class. You are registering for training to assist you in getting clients for your existing healthcare business. DISCLAIMER: The sales figures and results discussed on this paImagege and our call are our personal results and in some cases the sales figures and results of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who watches “how to” information webinars or books calls get little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PARTICIPATE.
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