
You didn't become a health entrepreneur to blend in.
You got into this work because you lived it. Because something profound shifted in your own life, and you knew—with absolute certainty—that you were meant to help others through similar transformations.
But here's what nobody tells you:
Your certifications don't differentiate you. Your genuine care for clients doesn't show up on a website. And your deep understanding of healing work gets lost in a sea of practitioners saying basically the same things.
So you end up with:
A website that sounds like everyone else's
Social media that feels forced and inauthentic
Marketing messages that don't capture what makes you you
Clients who choose based on price instead of your unique approach
Constant self-doubt about how to show up professionally without losing your soul

You know there's something special about how you work. You know your approach creates different results. You can feel it when you're with clients.
But you can't quite articulate what that difference is—and if you can't articulate it, you can't market it.

Let me guess...
You hired a copywriter who gave you polished words that technically say the right things, but don't feel like you. So they sit unused in a Google doc while you keep winging it.
You followed a branding course that gave you templates and formulas—but your work is too nuanced, too personal, too different to fit in someone else's boxes.
You tried "being authentic" on social media—but it either felt too vulnerable and unprofessional, or too generic and boring. Neither got you clients.
You studied your competitors hoping to understand what works—but copying their approach just made you sound like a cheaper version of them.
You invested in a logo and brand colors—because that's what "branding" means, right? But a pretty visual identity without substance just made the gap between how you look and who you are even more obvious.
Here's why none of that worked:
You need something different. You need a system that starts with who you actually are and builds outward from there—not one that imposes someone else's vision onto your work.

A live, online intensive 1-day workshop where we help you build your complete brand foundation and presence, with expert mentorship, AI-powered tools, and a room full of health entrepreneurs doing the work alongside you.
This isn't another branding course you take alone. It's not DIY templates or watch-and-implement videos.
It's a facilitated, done-WITH-you intensive where you'll develop your brand essence, messaging, and content strategy in real-time—with experienced mentors who understand the health entrepreneur landscape guiding you every step of the way.


Pre-event foundational work, so you arrive at the workshop ready to go deep. You'll get video trainings and worksheets to easily complete the groundwork.

Live Intensive Development: We spend the day working through your brand development using advanced AI tools, breakout sessions for refinement, and laser coaching to ensure every element is authentic, strategic, and ready to implement.

Complete Implementation Assets: You leave with your brand foundation, messaging framework, and content ready to deploy—not homework to finish later.

Phase 1 foundation work
Clear direction on what to prepare before workshop day
Complete preparation materials:
Preparation workbook with self-assessment
Personal Brand Foundation Journal with reflection exercises
Values Exploration worksheets
Ideal Client Deep Dive templates
Competitive Analysis worksheets
Market Opportunity Assessment tools
Video training modules for pre-work
Session checklists for each phase

Mission statement development that actually differentiates you
Core values identification (5-7 values with behavioral examples)
Transformation story framework that builds credibility
Detailed ideal client psychographic profiles
Market positioning and competitive advantage clarity

Brand essence crystallization (your one-word core)
Sophisticated mission and values elevation
Brand personality development with depth
Multiple story versions for different contexts
Brand promise architecture

Brand voice and communication guide with real examples
Core website copy (homepage, about, services pages)
Social media content strategy with pillar framework
4-week content calendar template
Lead magnet concept development
Email welcome series framework
Visual brand strategy and designer brief
Live facilitation by experienced brand mentors
AI-powered brand development tools (Claude + advanced prompts)
Small group breakout sessions for refinement
Laser coaching on your specific brand challenges
Real-time feedback on every element you create
Group accountability and energy
Workshop recordings for future reference

Mission statement (refined and differentiated)
Core values system with specific behavioral examples
Professional transformation story (30-second, 2-minute, and 10-minute versions)
Ideal client profiles with psychological depth
Market positioning statement
Competitive advantage framework

Crystallized brand essence statement
Elevated mission and values ecosystem
Complete brand personality profile
Brand promise framework
Brand decision-making guidelines

Brand voice and style guide
Website homepage copy
About page copy
Services/Work With Me page copy
Social media content pillar strategy
4-week rotating content calendar framework
Lead magnet concept (developed and outlined)
Email welcome series (5-email framework)
Visual brand strategy brief for designers
Implementation roadmap with priorities


Library of AI prompts for ongoing brand development
DIY quick reference guides for future refinement
30-day brand implementation checklist
90-day brand mastery checklist

Total value: $997
$497
$97
You're not looking for overnight success or get-rich-quick schemes. You're building something that matters.

Have been in business at least 6 months (or have clear service offerings planned)
Have worked with enough clients to know what transformation you create
Are willing to be vulnerable about your personal journey
Prefer authentic expression over "perfect" marketing
Want to be known for something specific in your industry
Are ready to stop comparing yourself to others and claim your unique space
Can commit to a one-day of intensive brand development work
Have a transformation story that qualifies you to help others (even if you need help articulating it)
Are ready to implement immediately after the workshop


You want done-FOR-you content without doing the inner work
You're looking for quick fixes or fill-in-the-blank templates
You're not willing to examine your business honestly
You prefer following formulas over finding your unique voice
You can't commit to pre-work or showing up fully on workshop day
You're not ready to be coached and receive feedback
Working alone with AI is powerful, but you don't know what you don't know. Our mentors have deep experience in health entrepreneurship and brand development—we catch blind spots, ask better questions, and guide you toward stronger positioning.
Instead of creating something, wondering if it's good enough, and revising alone later, you get immediate feedback. We help you refine in the moment, so you leave with polished assets, not rough drafts.
There's something powerful about being in a room with other health entrepreneurs doing the same deep work. You'll hear different perspectives, get inspired by others' stories, and push each other toward better thinking.
You don't need to figure out how to prompt AI effectively or navigate which tools to use. We've already built the prompts, tested the process, and know exactly how to guide you through getting the best outputs.
Most D-I-Y brand development gets 30% done and then abandoned when business gets busy. When you're in a live workshop with mentors and peers, you finish. You leave with completed work, not good intentions.
Generic brand coaches don't understand practitioner-client dynamics, health business compliance, or the unique challenges of mission-driven wellness work. We do. Everything we help you create is designed for your specific industry reality.
Working alone with AI is powerful, but you don't know what you don't know. Our mentors have deep experience in health entrepreneurship and brand development—we catch blind spots, ask better questions, and guide you toward stronger positioning.
Instead of creating something, wondering if it's good enough, and revising alone later, you get immediate feedback. We help you refine in the moment, so you leave with polished assets, not rough drafts.
There's something powerful about being in a room with other health entrepreneurs doing the same deep work. You'll hear different perspectives, get inspired by others' stories, and push each other toward better thinking.
You don't need to figure out how to prompt AI effectively or navigate which tools to use. We've already built the prompts, tested the process, and know exactly how to guide you through getting the best outputs.
Most DIY brand development gets 30% done and then abandoned when business gets busy. When you're in a live workshop with mentors and peers, you finish. You leave with completed work, not good intentions.
Generic brand coaches don't understand practitioner-client dynamics, health business compliance, or the unique challenges of mission-driven wellness work. We do. Everything we help you create is designed for your specific industry reality.

Struggling to explain what makes you different
Website copy that could belong to anyone in your field
Social media that feels forced or inauthentic
Clients who choose based on price or convenience
Constant questioning about how to show up professionally
Marketing that feels like playing a role instead of being yourself

Clear, confident articulation of your unique approach
Website copy that attracts ideal clients and repels wrong-fit ones
Social media content strategy that feels natural and purposeful
Messaging that positions you as the obvious choice for your ideal clients
Consistent brand presence you can deploy immediately
Marketing that feels like authentic expression of who you are

You stop second-guessing every piece of content you create
You stop comparing yourself to competitors because you're claiming fundamentally different territory
You stop feeling like you need to be someone else to be successful
You start attracting clients who value exactly what you offer
You start being recognized as a distinct voice in your industry
You start making business decisions faster because you have a clear brand framework to guide you



Yes—because you won't be writing alone. We guide you through every piece with prompts, AI assistance, examples, and real-time feedback. You provide the substance (your expertise, stories, and approach), and we help you translate that into effective messaging.
The AI does the heavy lifting on structure and language. You focus on making it authentically yours.
The workshop works well even if you're pre-launch or just starting out. Your transformation story and values don't require extensive client history—they come from your personal journey.
The ideal client and positioning work is more powerful with client experience, but we can work with your vision of ideal clients and planned offerings if needed.
We've designed the day to ensure you complete all core elements. However, you'll also get all the prompts, frameworks, and recordings, so if you need to refine anything after, you have everything you need.
Most participants are surprised by how much they accomplish in one focused day with expert guidance.
Yes. Whether you're a MD, ND, DO, OD, nutritionist, health coach, energy healer, functional medicine practitioner, yoga teacher, or any other wellness modality—the Brand Blueprint process works. We focus on YOUR unique approach, not cookie-cutter formulas.
Our mentors have experience across the health and wellness spectrum.
That's exactly why we're there. When you get stuck, we help you explore the question differently, give you examples, or break it down into smaller pieces. The breakout sessions and laser coaching are specifically designed to help you move through resistance.
You're never alone with a blank page wondering what to do next.
This workshop is designed for the business owner/practitioner to do the inner work. However, team members are welcome to join if they'll be implementing your brand.
You'll get recordings of the full workshop, but the live experience is where the magic happens. We strongly encourage you to protect the day and show up live for the mentorship, feedback, and group energy.
The documents contain the same methodology, but doing it alone takes 20-26 hours across 8-12 weeks—and most people never finish.
The workshop compresses this into one intensive day with expert facilitation, so you actually complete everything. Plus, you get real-time feedback to ensure your brand is strategically sound, not just personally meaningful.
Complete preparation materials. Lay your Phase 1 foundation so you arrive ready to go deep
- Mission and values development
- Transformation story refinement
- Ideal client deep dive
- Brand essence crystallization
- Breakout sessions for refinement
- Laser coaching on positioning
- Brand personality and voice development
- Website copy creation (homepage, about, services)
- Social media content strategy
- Lead magnet concept development
- Email series framework
- Visual brand strategy
- Implementation roadmap
- AI-powered brand development in real-time
- Small group breakout sessions
- One-on-one laser coaching moments
- Peer feedback and insights
- Live refinement and iteration
You leave with your complete brand foundation, messaging framework, and content ready to implement immediately
You have two choices:
Keep explaining what you do in generic terms. Keep watching potential clients choose other practitioners because they can't see what makes you different. Keep feeling that gap between who you are and how you're showing up.
Or...
Get clear on your brand foundation.
Develop sophisticated positioning that competitors can't copy.
Create the practical tools that attract and convert ideal clients.
Build a brand presence that feels like authentic expression instead of marketing.

With expert guidance, AI-powered tools, and a room full of health entrepreneurs doing the work with you.
It needs YOU—with all your specific experience, unique methodology, and personal transformation story.
With expert guidance, AI-powered tools, and a room full of health entrepreneurs doing the work with you.
It needs YOU—with all your specific experience, unique methodology, and personal transformation story.

Total value: $997
$497
$97
Complete brand foundation (mission, values, story, positioning)
Brand essence and personality framework
Website copy for homepage, about, and services pages
Social media content strategy with 4-week calendar
Lead magnet concept and email welcome series
Visual brand strategy brief
Implementation roadmap
All prompts, templates, and frameworks for future use
This isn't about learning how to build a brand someday.



But first, you have to help them understand why you're the person to guide that transformation.
That requires a brand. Not just a logo or a tagline, but a complete, coherent, authentic expression of who you are and what you offer.
No more guessing. No more generic messaging. No more feeling like you're playing a role instead of being yourself.
Just clarity, confidence, and the practical tools to build a business around your actual gifts.
With experienced mentors who understand your industry. With AI tools that accelerate your progress. With a community of peers doing the work alongside you.
The Brand Blueprint Workshop: Because your transformation story deserves a brand that does it justice.

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